We make craveable, everyday food for people that want to live better.Inspired by Egyptian and Middle Eastern flavours - intentionally made with ingredients that keep their carbon footprint small.Food you feel good about eating every single day.

Food is one of the largest contributors to carbon emissions, but is also one of the easiest places for us all to make change as individuals.By eating foods with a lighter footprint, we can create real impact at scale - shaping a food system that's better for people and the planet for generations to come.However, that doesn't have to mean sacrificing on taste, quality or satisfaction!

We’re creating food that is inspired by recipes and ingredients used by Egypt and the Middle East for thousands of years.Our food is plant forward at its core - created using local and in season ingredients - with animal products only ever used in moderation to keep every meal balanced and low impact.We’re developing a product development criteria that will ensure each new product we create fits inside a healthy "carbon budget" for meals - the level scientists and research say is needed for a sustainable food system by 2050.